Full Cycle® Website Re-Design


I was approached to re-design Americo’s microsite for their Full Cycle® floor pads. The original website was a simple HTML website that was not mobile-friendly. The purpose of this website is to provide a large amount of information in one condensed format.

I started the process by converting the HTML format into PHP format and make it a Wordpress website. From there, I completely re-designed the look and feel of the site by turning the focus on the “green” products instead of a cluster of information to sort through. The website was formatted to be mobile-responsive and optimized for fast loading times. The fully loaded time of the original website was 15.7 seconds. The average loading time of a website, according to GTmetrix, is 8.7 seconds. After the re-design and optimization of Full Cycle’s website, the full load time was 4.6 seconds.

If you are interested in seeing this website in action, please visit www.AmericoFullCycle.com or, the unbranded version of the website, www.FullCyclePads.com.