TrapEze Print Ad

The print advertisement was created to introduce a new product to the marketplace.

I began the project with a few mockups and decided to create the image with minimal Photoshop efforts. With a jar of dirt from the office vacuum cleaner, I put on some gloves and began writing in the dirt.

An acknowledgement to Queen’s popular song “Another One Bites The Dust,” this tongue-in-cheek advertisement was created to tie in a pop culture reference for the target audience. The product itself is a dusting sheet that picks up dust, hair, and other debris. Showing the act of wiping away the word “dust” from Queen’s song, created a strong image that the target audience would be able to relate to and understand.